Of those, the vast majority go for less than a day, with fewer than 300,000 people taking an overnight ski trip and just over 20,000 people each year staying for more than a week, according to Benny Wu, who runs ski resort operational management at Wanda Cultural Industry Group, a subsidiary of one of China’s largest property developers.
A year ago China had an estimated 350 ski resorts but this coming season there are expected to be around 450, as local governments all over the country try to cash in on the boost from the Winter Olympics. Facilities have improved a bit since my early days at Beidahu but, according to Vanat, fewer than 20 of China’s resorts come anywhere close to western or Japanese industry standards.
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