HOG initiatives to boost revenue
1. Lifestyle and brand marketing
2. Financing
3. Rider Academy - free bike lessons for owners
70% of 600cc plus bikes are for cruise and touring which HOG has 50-70% market share in the US
Intl sales breakdown
64% US
4% Canada
17% EU
4% Japan
7% APAC
47% Latam
150 dealerships
1. Lifestyle and brand marketing
2. Financing
3. Rider Academy - free bike lessons for owners
70% of 600cc plus bikes are for cruise and touring which HOG has 50-70% market share in the US
Intl sales breakdown
64% US
4% Canada
17% EU
4% Japan
7% APAC
47% Latam
150 dealerships
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